Business Growth

A key component in any small business success is growth. Social media, when used wisely, is a tool you can use to help solidify your small business growth plan. Maintaining […]

When your business needs to increase revenue, where is the first place you look? If you’re like many businesses, you’re focusing the bulk of your time and budget on acquiring new […]

Most people are selling something every single day, whether it’s ideas, services or products. However, most people don’t truly know how to sell something – there’s a lot of psychology […]

Early payment discount, commonly referred to as cash discounts or prompt payment discounts is a form of trade finance where the buyer pays less than the full invoice amount due […]

  In the previous article on Brand Loyalty and why it matters for your business, we established that brand loyalty has everything to do with how consumers regard your brand, […]

When new members join the scale exclusive circle, it is mainly for one goal: to scale up their business. Scaling your business is one great goal to pursue. It signifies […]

‘Slow and steady wins the race’, so it’s said. But when slow results in a decrease in cash flow; plummeting sales; customers’ sudden disappearance; negative reviews and the likes, then […]

Now that you know the importance of a sales funnel, it’s time to get started on creating one for your business. Here’s a recap of what we learned from the […]

A sales funnel is simply a process or journey through which potential customers become customers. The word funnel is used because the shape of the physical funnel is widest at the top, wider in the middle, and narrow at the bottom. When you add the word ‘sales’ to the funnel, it tells you the order by which a potential customer purchases your product or service, thereby becoming a customer. 

*** Congratulations on the launch of your small business if you just started one, and yes to the start of your entrepreneurship journey, this is a huge milestone and we […]