Outsourcing became a business strategy in the early ’80s when organisations realised that they could not compete globally. Outsourcing was the strategy that saved the day and enabled companies to […]
As much as it is exciting to recruit talents for your small business – to be honest, hiring for your small business is proof that your business is growing and […]
The backbone of every successful company isn’t the face of that company – the CEO – neither is it the COO, manager, or the marketing officer. Behind a great business […]
You had a great idea, it gave birth to that killer product, backed with a badass product launch strategy, well done! But does your product meet the needs of your […]
Quick question: On a scale of 10, what are the chances that your product would succeed in the market if you introduced it today? Will people purchase it? Will […]
‘Slow and steady wins the race’, so it’s said. But when slow results in a decrease in cash flow; plummeting sales; customers’ sudden disappearance; negative reviews and the likes, then […]
A sales funnel is simply a process or journey through which potential customers become customers. The word funnel is used because the shape of the physical funnel is widest at the top, wider in the middle, and narrow at the bottom. When you add the word ‘sales’ to the funnel, it tells you the order by which a potential customer purchases your product or service, thereby becoming a customer.
*** Congratulations on the launch of your small business if you just started one, and yes to the start of your entrepreneurship journey, this is a huge milestone and we […]
An accounting system is a system used to manage the income, expenses, and other financial activities of a business. With an accounting system, you can keep track of what your business owns, who it owes money, and track outstanding debts from its customers.