Sales Strategy

Once again, the festive period is upon us. Throughout the year, businesses have put in a lot of work into building their brand and increasing their sales. The festive period […]

For your brand to generate leads and increase online sales, you need a lead magnet. A lead magnet is one of the most important parts of a content marketing strategy. […]

Are you a business owner or you’re just about to startup? You ought to know that marketing is one aspect of a business that you can’t afford to overlook. Without […]

Now that you know the importance of a sales funnel, it’s time to get started on creating one for your business. Here’s a recap of what we learned from the […]

A sales funnel is simply a process or journey through which potential customers become customers. The word funnel is used because the shape of the physical funnel is widest at the top, wider in the middle, and narrow at the bottom. When you add the word ‘sales’ to the funnel, it tells you the order by which a potential customer purchases your product or service, thereby becoming a customer.