Marketing Strategy

One of the most effective ways to improve customer retention — and thus improve your business — is by being empathetic and asking your customers what they truly think of […]

Marketing is highly regarded as one of the most important activities of a business. It is not just a business function; it is the bridge that connects the producer to […]

A sales funnel is a simple yet effective marketing tool for scaling your business successfully. It is the process or journey through which potential customers become customers and it is […]

For managers and owners of small businesses, the knowledge and skill of marketing cannot be overemphasized no matter the stage at which the business is – whether it is at […]

Now that you know the importance of a sales funnel, it’s time to get started on creating one for your business. Here’s a recap of what we learned from the […]

A sales funnel is simply a process or journey through which potential customers become customers. The word funnel is used because the shape of the physical funnel is widest at the top, wider in the middle, and narrow at the bottom. When you add the word ‘sales’ to the funnel, it tells you the order by which a potential customer purchases your product or service, thereby becoming a customer.