Branding
Beginner’s Checklist to Building a Brand for your Small Business
Branding a business to make it a successful one that is recognisable and much preferred in the market goes beyond a tagline, logo, and business card. In branding, you are […]
Here’s How to Build Brand Loyalty that Lasts
In the previous article on Brand Loyalty and why it matters for your business, we established that brand loyalty has everything to do with how consumers regard your brand, […]
Here’s All you Need to Know About Brand Loyalty and Why Your Business Needs it
Have you ever wondered why some high-end brands have a large following of loyal customers who would go all the way to purchase from their favourite companies? Take Apple users, […]
The Importance of Knowing Your Customers’ Needs and How To Identify Them
You had a great idea, it gave birth to that killer product, backed with a badass product launch strategy, well done! But does your product meet the needs of your […]