Starting an Online Business? Check out these 3 digital marketing strategies

Are you contemplating starting an online business? Let’s welcome you to the train. Be calm, as you are on the right track and this is the best time for you to start!

According to statistics, consumers are spending more of their money on online products, which were estimated to be over 2billion dollars in 2021 and more to come this year, apart from that; the cost of running an online business is comparatively low, with many advantages, thanks to apps, software and platforms created today by brilliant minds to help businesses grow – which are easily accessible to everyone. 

Being an entrepreneur is a thing of pride, but it comes with a lot of smart work and decisions, and you’ll be making a big mistake in just creating a website with the expectation of attracting customers to your stores when you are yet to establish the framework to build your credibility and make your business easy for individuals to discover. 

Below are three strategic steps you need to take when embarking on an online business:

Optimise for SEO

Is there anything you’ll do right now on the internet that doesn’t require SEO? No!

This is the main reason why emerging entrepreneurs need to take SEO seriously. We all know that the number one way to make your business visible is Google, which is why it’s important to confirm your content to SEO practices. We all can’t be experienced in optimizing websites for search engines, but there are a few strategic things that can be done to boost online ranking. 

Deliver value: If there’s one thing Google is good at, it is ranking the best content at the top search. When your content is good, you already have a 75% edge over others. And don’t be surprised, your content might be shared by your readers also. 

Choose the right keywords: It’s encouraging when your content addresses your audience’s needs. In short, do some research about your audience. 

Get familiar with the technological side of things: such as load speed, URL structuring, mobile optimisation, etc. Also, use website builders that are designed with SEO.

Get on (the right) online media channels

You don’t need to be everywhere and nowhere on social media, also you don’t need to jump on every social media platform or trend you discover if it’s not in line with your target audience. It’s very important to pay attention to the platforms your audience use- this ensures engagements in your content and boost confidence in your products. 

So before you put out that tweet or story, take a step back to figure out which channel your audience engages in, and then develop content they’ll love. 

Have an email list

When it comes to developing your leads, nothing works faster and better than email marketing. It might seem like an old way to communicate, but it’s relevant and effective. In fact, according to research, for every money you put in email marketing, it’s expected to generate a 42% increase. 

Truth is, not everyone that discovered your business is ready to buy your product, email marketing allows them to learn more and be convinced about your product. One effective way is through lead magnet- it’s been tried and trusted, also create something valuable like a free e-book, a mini-course, or something in exchange for an email address- this way you are sure of a qualified lead till they become a customer. 

Slow and steady doesn’t win the race anymore. One has to be smart and strategic. Use these tips listed to get ahead of others. Be smart. 

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Featured image: istockphoto