Blog
Here’s Why your Team Members Matter for your Small Business
- July 19, 2021
- Posted by: Funmilola Sanya
- Category: Business Advice

The backbone of every successful company isn’t the face of that company – the CEO – neither is it the COO, manager, or the marketing officer. Behind a great business is a team of supportive employees. The big businesses we admire are ‘big’ because they motivate teamwork and cultivate a healthy relationship that inspires them to depend on each other while working together.
“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford
No man is an island when it comes to running a business. A business owner needs the help of an effective team of employees to implement set strategies to bring the vision of the business alive. For a business to be successful, everyone must come together to contribute their quota to the growth of that business. The success of a business is ensured majorly by teamwork.
No matter the size of your business, its future does not depend on you only. It depends on the people who work with you. Here’s why your team members matter greatly for your business and how you can ensure they support you to the finish line:
For increase in productivity
Workload sharing increases productivity. A team comprises people with different skill sets and expertise, and that helps create a balance when one team member has less work or lacks a particular skill needed to get a task done.
When team members work together on a task, they stand a better chance of doing it better in a shorter timeframe than when they work individually. If increased productivity is your goal for your business, here’s how your team members can help you achieve it:
- Set goals and clarify expectations.
- Encourage open communication
- Define tasks and responsibilities.
- Give members autonomy.
- And lead by example (that’s very important).
For a positive work culture
Team members play a vital role in defining a company’s work culture. You can easily tell a team that works well together when you step into the workplace. The atmosphere of the environment is characterised by high morale, loyalty, satisfaction, creativity, inclusion, and happiness.
Everyone has a sense of belonging to something bigger than them, that is, to acheive the goals of the business. A positive work culture values collaborations instead of competitions; builds a community amongst employees, and makes them more loyal, effective, and productive. All these contribute to the sucesss of a business.
Here’s how you can foster a positive work culture:
- Tackle problems together in a healthy manner.
- Hold regular meetings to review projects and progress.
- Have frequent team discussions to settle internal issues.
- Celebrate team successes publicly.
- Create more opportunities for team members to know each other more.
When every member of a team understands their roles, responsibilities, work requirements, and are all on the same page, the business will have a solid foundation and produce good outcomes.
A great team consists of people who care about your business are determined to see it reach higher heights. Find tips below to help you build your winning team:
- When employing, reach out to people in your network for advice, references, and connections.
- Ensure your team has a diverse group of people who have diverse points of view, experiences, and ideas.
- Have a mix of individuals with different levels of strengths and weaknesses and create a balance.
- Make sure each person you bring onboard fits the culture that you’ve created for your business.
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Featured image: freepik