Course sections

Marketing

Objectives

  1. Understanding the importance of having a well-defined marketing strategy for their location independent business and how to create one that aligns with your business goals and target audience.
  2. Introduction to the basics of sales funnel building and how to create effective funnels that help them generate leads and convert them into paying customers.
  3. The principles of referral marketing and how to leverage the power of word-of-mouth to attract new customers and build strong relationships with their existing ones.
  4. Introduction to the basics of search engine optimization (SEO) and how to use it to improve their website’s visibility and ranking in search engine results pages.
  5. Identifying and leveraging strategic partnerships to expand reach, build a brand, and generate more sales.
  6. Introduction to the art of copywriting and how to craft compelling marketing messages that grab the attention of their audience and persuade them to take action.
  7. Understanding email marketing and how to use it to engage your audience, build relationships, and drive sales.