Scale My Hustle
Building a Location Independent Business
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Course sections

Section 1
Introduction
1
Objectives
2
Definition of a location independent business
3
Benefits of building a location independent business
4
Examples of successful location independent businesses
Section 2
Identifying common challenges that location independent business owners face
1
Objectives
2
Building a team
3
Maintaining Team Motivation
4
Time Management
Section 3
Legal and Tax Considerations
1
Objectives
2
Different Legal Structures Available
3
Options on Registration
4
Protecting Your Intellectual Property
5
Figuring Out Taxes
6
Hiring and Firing (legal)
Section 4
Go to Market Strategy
1
Objectives
2
Defining your target market
3
Researching your competition and market trends
4
Creating a Simple Business Plan
Section 5
Building a strong online presence for your business
1
Objectives
2
Creating a professional website and online portfolio
3
Utilizing social media to connect with potential clients and partners
4
Building a network of online resources and resources for business growth
Section 6
Managing the logistics of a location independent business
1
Objectives
2
Standard Operating Procedures
3
Developing a system for remote communication and collaboration
4
Measuring team effectiveness
5
Keeping a remote team motivated
Section 7
Marketing
1
Objectives
2
Creating a marketing strategy
3
Basics of sales funnel building
4
Referral Marketing
5
Search Engine Optimization
6
Strategic Partnerships
7
Copywriting
8
Email Marketing
Section 8
Conclusion
1
Strategies, Tools
2
Developing pricing strategies and creating packages and services

Go to Market Strategy

Objectives

  1. To introduce the concept of a go-to-market strategy and its importance in building a  location independent business.
  2. To provide an overview of the key steps in developing a go-to-market strategy, including defining your target market and researching competition and market trends.
  3. To help participants understand the importance of creating a simple business plan as part of their go-to-market strategy.
  4. To provide participants with the knowledge and tools necessary to create a go-to-market strategy for their own location independent business.
  5. To help participants think creatively about their own business ideas, and to develop a plan for implementing their go-to-market strategy.