7 Valentine’s Day Ideas to Boost Your Sales

Roses are red, violets are blue, love is in the air, and you can make more sales. Amen!

Valentine’s Day is just around the corner – a very important day dedicated to celebrating love all around the world. According to Statistics Portal Statista, Valentine’s Day spending in the United States is expected to reach approximately 22 billion U.S. dollars in 2021. The report further states that the approximated amount is a decrease of nearly six billion dollars from 2020!

It is the reason most brands take advantage of the day to boost their sales. You ought to do the same for your brand too. 

If you are looking for creative ways to engage your customers – and even attract new ones – and boost your sales this period, consider these 7 ideas:

Understand buyer’s trend 

Products purchasers plan to gift their loved ones this Valentine’s Day differ from everyday purchased products. Take a look at your store and identify which products are needed to make sales on Valentine’s Day. 

Here’s a list of highly purchased products during the season:

• Flowers
• Jewelry
• Chocolates and candies
• Dining
• Clothing
• Gift cards
• Greeting cards
• Events

Show gratitude 

It’s the season of love and it’s also the perfect time to show some appreciation to your loyal customers – telling them how much you value their patronage. It is an effective way to improve your business relationship. Let them know that you appreciate their presence, their support, and trust.

So send a mail to your existing customers and watch them patronise you this season.

Create a special menu

This is a unique idea if you run a restaurant or if you are a food vendor. Create menus specially designed for your customers that will make them feel special. Champagne, flowers, silk napkins, and the shape of the plate, glasses, and cutlery will add some romance to your menus. You could even add a romantic little gift at the end of the meal, or alongside the meal if it is a takeout or delivery.

Offer bonuses

This will be a special offer exclusive to your existing customers. Offer value-added services in form of product bundles – it is better than giving discounts – by selling more items together instead of selling them individually.

Pick products that complement each other – a good example is a range of skincare products – and use a valentine theme for your packaging.

Partner with another company

Another idea is to partner with a company that curates Valentine’s gift boxes. You can offer your products as part of the boxes. If you sell physical products, you could even offer sample sizes. This is a great way to introduce your product to a wider audience. You could even partner with a restaurant or cinema, and offer your products as part of their Valentine’s Day promotion.

Offer free delivery

Loyal customers love free shipping!

As simple as free delivery is, it is a huge factor for most customers when purchasing items online. Offer the prospects of free delivery to your customers and watch them come back. Free delivery has been proven to boost order value and increase revenue.

Set up Valentine’s Day product displays and category

If you run a physical store, have a section – specially placed at the entrance – dedicated to Valentine’s Day. COVID compliant of course! Decorate the space with red heart-shaped balloons, with some soft romantic music playing, and let your customers feel the love in the air when they walk in.

If it is an online store, set up a section to display your Valentine’s Day sales. You could even add a “Valentine’s Day” category to the navigation for shoppers to easily shop for Valentine’s Day gifts.

If you don’t have popular Valentine’s Day products, you can give folks the opportunity to gift your product or service(s) for Valentines – for instance, some people get SEC subscriptions for their significant others for Valentine’s Day, to help them grow their business, side hustle or career.

There you have it!

7 easy actionable ideas to help boost your sales this Valentine’s season. Which of them would you be implementing? We would love to hear from you.

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Featured images: https://www.istockphoto.com/