5 Marketing Tips to Help you Sell your Digital Products

For many creatives, content creators, freelancers, artists, and educators online, digital products have become an effective way of generating revenue steadily and an ideal choice of business.

Every day, digital products such as Ebooks, online courses, membership sites, apps, stock photos, games, and much more are repeatedly sold, distributed, and consumed so much that it’s predicted that by the year 2022, the digital products industry might cross 240 billion USD if the trajectory continues at the same rate. In the education sector, the global online education market is projected to witness a CAGR (compound annual growth rate) of 9.23% during the forecast period to reach a total market size of US$319.167 billion in 2025, increasing from US$187.877 billion in 2019, according to Research and Markets.

Creating and selling digital products is a perfect way to put your skills to good use while making money. Selling digital products is the most online attractive business because of their low creation/overhead costs, low barrier entry, and inherently scalable nature. If you’re considering the digital products industry, you would find a list of profitable digital products options here to add to your products suite.

Creating digital products is one thing, being able to market them well – enough to achieve high profits – is a different ball game. Because digital products differ from physical products, marketing them will likewise be different. Below are some tips to guide you through how to sell and promote your digital products:

1. Understand your target audience

Familiarising yourself with your audience is a crucial concept to incorporate into the marketing framework of your business; it is the centre of every successful business. Your marketing campaign, no matter how expensive or attractive, won’t be effective if it is targeted at the wrong people. Understanding your audience will give you a competitive edge and increase your profit margin, as customers will always go for products that are specifically tailored to their needs. To know your audience, experiment with multiple formats to find out where they are and what they want. Social media channels are great to help you connect to your audience and build some hype before you launch your digital products. Leverage the power of influencers who have a large following, they can help spread the message of your digital products fast to their loyal followers.

2. Identify their problem

Once you know your customers, creating digital products that meet their needs will be easy. Your customers have a problem. They need you to solve a problem. Therefore, you must sell them a solution. Your customers are the people who will buy your digital products and will recommend them to potential customers, as long as the products match their needs. Identifying your customer’s problems or unmet needs will help you create digital products that will sell fast.

3. Create a real solution

If your digital product can solve a problem, be assured that a potential customer will soon become an existing customer who will be very loyal to your business. Once you’ve identified the problems of your customers, the next step is to convince them that your product will solve their problems. Customers will be motivated to make a purchase if they are convinced of the value of your product. Ensure you are transparent about the value your product provides, so your potential customers don’t feel cheated or tricked into buying your product.

4. Present desirable outcomes

The perfect way to build trust between your business and your customers is to inform them of what they should expect when they buy your digital products. Product samples like a chapter of an e-book, a demo version of a website, or the first 10 seconds of a song will give your potential customers an idea of your product and show that you are offering exactly what they need. You can go the extra mile to ensure your customers trust your brand by offering an easy, simple purchase process and safe payments options.

5. Generate reviews and testimonials

Every product benefits from great reviews. Reviews have the power to influence consumer’s decisions and can strengthen a company’s credibility. It is not enough to create a product that meets the needs of your customers; customers would rely heavily on the experiences of others before buying your product. According to Fan & Fuel (2016), 94% of online customers read reviews before making any purchasing decisions. For product-specific information, Spiegel Research Centre (2017) shows that 95% of shoppers read reviews before making a purchase.

Having reviews and testimonials on your website or Google can help your business gain the trust of potential customers, giving them the social proof they need to convert. Ensure to ask your customers for an honest review of your products and ask for permission to share their reviews online.

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